Our home grown planning process
INNOV8 ensures a consistent approach to every brief. Inspiring richer, more innovative thinking and challenging the status quo. Ensuring media solutions which are driven by in depth knowledge and real world insight.
Working hand in hand with clients to develop brilliant briefs
Creating a great media campaign starts with a great brief, establishing a clear understanding of where things are at, what we need to achieve and what success looks like in the short, medium and long term.
We establish a deep understanding of the business, the brand, the product, the marketplace, and the consumer, combining this to identify the most effective marketing communications to deliver against the objectives and drive our clients business as far as possible as quickly as we can.
Our ultimate aim is to be an integrated extension of your businesses marketing function and operate more as a trusted business partner, rather than just a media buying house.
Building a robust framework for media decisions
We prefer to help businesses build for the long term and a solid communications framework helps provide a set of guiding principles for everything we do.
This ensures all activity is driving in the right direction whether it be a short term sales drive or establishing the long term brand proposition.
We also make sure this clearly defines measurable and relevant metrics for what success looks like for every piece of activity.