Making your website as strong as possible to maximise your position in the natural search rankings.
Keeping your site structure clear and relevant
Ensuring content is relevant and identifiable
Developing a strong link structure to and from your site
Using SEO to get your brand seen
Google is looking to give consumers the most relevant results for every search query made. By establishing a highly relevant online presence for your business you can bolster the position of your business in the natural search rankings. The Google spiders are constantly trawling and reading every page of every site and Search Engine Optimisation identifies the most useful areas for your website to cover in order for it to top the natural search rankings.
How SEO is bought
SEO is a process of site optimisation and content creation.
Understand your Online Market and Target Customers through research the most searched keywords and the most relevant long-tail words, giving an idea of what pages on your website address those search queries.
Establishing top, mid, and low-tier web pages and their corresponding keyword focus helps form the basis of your website’s architecture - each high and medium priority keyword from your keyword research should have a corresponding page on your site.
Site build should include user testing and always enlist the help of a web design and build specialist.
Produce regular content on a scheduled basis that is tailored to the content consumption habits of your target audience is the goal.
Social media enables you connect with your customers, publishers and an audience for the content that you produce. Understanding and nurturing these relationships would swiftly produce results and help your SEO in the long run.