Shifting perceptions with a focused and engaging burst
London Southend Airport
Maximizing impact with a small budget
Challenge
Relaunch Southend Airport to take on the London airports as a better alternative for people in Essex & East London.
Insight
Be unmissable across a focused period to a geographically defined audience.
Idea
Locally focused impactful formats across outdoor, print, radio and TV.
Impact
Huge increase in awareness
Passenger numbers increase twelve fold