Targeting decision makers to increase product distribution
Floradix
Successful listing of Floradix into Tesco, Boots, Asda and Holland & Barrett
Challenge
Increase distributions through mainstream retailers to drive their position in a highly competitive market.
Insight
Focusing investment into one channel can create impact by giving the impression of scale.
Idea
Geographic targeting of Outdoor to key retail influencers and decision makers.
Impact
Successful listing of Floradix into Tesco, Boots, Asda and Holland & Barrett