Landing the brand back onto the high street
Harnessing their exciting new retailer collaboration
Re-establish Fila as an iconic high street brand and support their collaboration with Urban Outfitters.
Re-associate the brand with mainstream shoppers by making it visible across the high street.
High impact OOH branding activity for Fila, along with targeting key Urban Outfitter stores.
Highly visual media impact onto the high street and activation in store