Demonstrating a premium product to premium consumers

Oppo

Raising relevant awareness and capturing market share

Challenge

Raise brand awareness of the high-end AV products on offer from OPPO to establish them as a household name.

Insight

Air travels attracts the right consumer for the OPPO price point and is a perfectly relevant moment of need for great quality headphones.

Idea

Demonstration areas for OPPO in the British Airways Business, First and Concorde lounges at Heathrow Airport.

Impact

Securing a deal to exclusive supply all BA lounges at Heathrow Airport

Securing sales distribution via Dixons Airport retail