Harnessing the potential of paid search to improve ROI by 101%
Marker Study
Leveraging our expertise to re-structure campaigns and improve measurement
Challenge
Improve the cost efficiency of PPC search to become a real driver of quality traffic.
Insight
Improvements in the keyword and bidding strategy not only allows optimisation of click and conversion, but customer value.
Idea
Re-structure campaigns to include other search platforms, daily monitoring and optimisation, along with call tracking to measure the offline effect.
Impact
84% increase in lead to quote rate
83% Increase in lead to sale rate
24% reduction in cost per conversion