Harnessing the potential of paid search to improve ROI by 101%

Marker Study

Leveraging our expertise to re-structure campaigns and improve measurement

Challenge

Improve the cost efficiency of PPC search to become a real driver of quality traffic.

Insight

Improvements in the keyword and bidding strategy not only allows optimisation of click and conversion, but customer value.

Idea

Re-structure campaigns to include other search platforms, daily monitoring and optimisation, along with call tracking to measure the offline effect.

Impact

84% increase in lead to quote rate

83% Increase in lead to sale rate

24% reduction in cost per conversion