Shifting perceptions with a focused and engaging burst

London Southend Airport

Maximizing impact with a small budget

Challenge

Relaunch Southend Airport to take on the London airports as a better alternative for people in Essex & East London.

Insight

Be unmissable across a focused period to a geographically defined audience.

Idea

 Locally focused impactful formats across outdoor, print, radio and TV.

Impact

Huge increase in awareness

Passenger numbers increase twelve fold