Targeting decision makers to increase product distribution

Floradix

Successful listing of Floradix into Tesco, Boots, Asda and Holland & Barrett

Challenge

Increase distributions through mainstream retailers to drive their position in a highly competitive market.

Insight

Focusing investment into one channel can create impact by giving the impression of scale.

Idea

Geographic targeting of Outdoor to key retail influencers and decision makers.

Impact

 Successful listing of Floradix into Tesco, Boots, Asda and Holland & Barrett