Landing the brand back onto the high street

Fila

Harnessing their exciting new retailer collaboration

Challenge

Re-establish Fila as an iconic high street brand and support their collaboration with Urban Outfitters.

Insight

Re-associate the brand with mainstream shoppers by making it visible across the high street.

Idea

High impact OOH branding activity for Fila, along with targeting key Urban Outfitter stores.

Impact

Highly visual media impact onto the high street and activation in store