Out of this world movie competition to drive online engagement

EMP

 Building awareness and long term customer relationships

Challenge

Drive engagement and customer relationships for EMP’s UK website by increasing competition traffic and sign ups to their Backstage Club.

Insight

Aligning EMP with a cult property which resonates strongly with their audience and taps into fan passion points will generate natural brand affinity, talkability and social sharing.

Idea

EMP to partner with 20th Century Fox’s Alien Covenant to give away fantastic prizes, and driving entries through support across paid social, outbound email and a dedicated web page with trailer streaming.

Impact

Four times the levels of entrants vs previous competitions