Tapping into passion points with content

Blue Inc

Engaging with a key audience ahead of their key retail period

Challenge

Help Blue Inc engage with a core 16-24 male audience in the key Christmas shopping period.

Insight

Tapping into key passion points will capture the attention of this difficult to reach audience.

Idea

Create and seed an engaging branded video content series featuring football duo F2 Freestylers and supporting with OOH around key venues.

Impact

Increases in store footfall

Increases in site traffic, branded searches & social engagement

Increases in sales conversion and order value