Big brand partnership to cut through the clutter

Bensons for Beds

Creating innovative campaign support to build unique reach of our audience and increase market share

Challenge

Bensons for Beds needed to cut through a cluttered market where there is little differentiation.

Insight

Doing something different to the category and incentivising store visits would resonate more and drive footfall.

Idea

Film partnership with the cinematic release of Disney’s The BFG offering scale and synergy within the plot.

Impact

83% uplift in brand recall

17% uplift in sales