Big brand partnership to cut through the clutter
Bensons for Beds
Creating innovative campaign support to build unique reach of our audience and increase market share
Bensons for Beds needed to cut through a cluttered market where there is little differentiation.
Doing something different to the category and incentivising store visits would resonate more and drive footfall.
Film partnership with the cinematic release of Disney’s The BFG offering scale and synergy within the plot.
83% uplift in brand recall
17% uplift in sales