Globally launching the fastest selling single in 20 years
Adele & XL Recordings
Prime TV ad breaks in 25 countries
50,000 downloads per day
308 million YouTube views in the first month
Drive awareness and talk ability for the single release of Hello to generate pre-orders of the album 25.
Launching with a bang in this market requires focus into social and PR to harness current consumer behaviour.
”Global Road Block” key prime 30” TV airtime on one day across 25 markets to tease consumers into seeking out the video and single, and trigger social momentum.
Unprecedented coverage across all forms of media including both traditional and social platforms
50,000 UK downloads of the single per day during the first week
308m YouTube views globally within the first month